Discover Strength

$DSSTF500 #501
CategoryHealth & Wellness
SubcategoryFitness (General)
Locations34
Franchisee Count27
Franchise Fee$58,000
Item 7 Low$529,000
Item 7 Midpoint$699,500
Item 7 High$870,000
Royalty Fees6% of Gross Sales
Ad / Brand Fund4%
Sold Not Open22
ParentDiscover Strength Franchising LLC
Founded2006
Completeness34/34 (100%)
Years in Business20
Began Franchising2020
HQSt. Louis Park, MN
Executives4
Main Phone(763) 317-4343
FDD IssuedApril 28, 2026
Last UpdatedAug 24, 2026
FDDs2026 · 2025 🔒
Franchisor

Discover Strength Franchising LLC grants franchises for the operation of Discover Strength™ Studios, which offer no-compromise strength training experiences to clients of all ages through one-on-one and small group training sessions, and other related services and products.

Discover Strength Franchising LLC is a Minnesota limited liability company formed in January 2020, with CEO Luke Carlson and key executives including Jessica Medvedev (VP of Finance) and David Gschneidner (VP of Operations). The franchisor has no parents or affiliates.

Discover Strength Franchising LLC grants franchises for the operation of Discover Strength™ Studios, which offer no-compromise strength training experiences to clients of all ages through one-on-one and small group training sessions, and other related services and products.

Read Discover Strength’s complete April 28, 2026 Franchise Disclosure Document — plus 1 prior year on file. Founder level — $19/mo — also unlocks Item 19 revenue, financial strength and unit trajectory across all 3,850 brands on FranDeals.

Get the FDD
Open CRM →