Once Upon A Child

$OUCNF500 #205
CategoryChildren's Businesses
SubcategoryChildren's Retail
Locations441
Franchisee Count12
Franchise Fee$25,000
Item 7 Low$355,700
Item 7 Midpoint$420,800
Item 7 High$485,900
Royalty Fees5% of Gross Sales
Ad / Brand Fund5%
Sold Not Open25
ParentWinmark Corporation
Founded1984
Completeness34/34 (100%)
Years in Business42
Began FranchisingJanuary 1993
HQMinneapolis, MN
Executives14
LinksWeb
Main Phone(763) 520-8500
FDD IssuedMarch 16, 2026
Last UpdatedAug 24, 2026
FDDs2026 · 2025 · 2022 🔒
Franchisor

Winmark Corporation conducts business under the name Once Upon A Child® and franchises retail stores that sell quality used and new children's apparel, toys, equipment, furniture and accessories.

Winmark Corporation, founded in 1988, operates Once Upon A Child and other brands. Key executives include CEO Brett Heffes and COO Renae Gaudette. The company has no parent or affiliates.

Winmark Corporation conducts business under the name Once Upon A Child® and franchises retail stores that sell quality used and new children's apparel, toys, equipment, furniture and accessories.

Read Once Upon A Child’s complete March 16, 2026 Franchise Disclosure Document — plus 2 prior years on file. Founder level — $19/mo — also unlocks Item 19 revenue, financial strength and unit trajectory across all 3,850 brands on FranDeals.

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