Verlo Mattress

$VMRTF500 #501
CategoryRetail
SubcategoryFurniture & Appliances
Locations36
Franchisee Count33
Franchise Fee$50,000
Item 7 Low$17,741
Item 7 Midpoint$384,334
Item 7 High$750,926
Royalty Fees5% of monthly Gross Sales
Ad / Brand Fund2.5%
Sold Not Open27
ParentFWR Holdings, LLC
Founded1958
Completeness34/34 (100%)
Years in Business68
Began Franchising1989
HQMilwaukee, WI
Executives9
LinksWeb
Main Phone414/585-8900
FDD IssuedApril 21, 2026
Last UpdatedAug 24, 2026
FDDs2026 · 2024 · 2022 🔒
Franchisor

FWR, LLC d/b/a Verlo Mattress offers franchises for the establishment and operation of Verlo® Mattress Stores, which are retail locations that warehouse, assemble, service, and sell mattresses and accessories at retail, or sell pre-assembled mattresses and accessories at retail.

Franchisees must use specified Technology Systems, including at least one computer, high-speed internet, and point-of-sale software, and pay a Technology Fee of $500 per store per month.

FWR, LLC d/b/a Verlo Mattress offers franchises for the establishment and operation of Verlo® Mattress Stores, which are retail locations that warehouse, assemble, service, and sell mattresses and accessories at retail, or sell pre-assembled mattresses and accessories at retail.

Read Verlo Mattress’s complete April 21, 2026 Franchise Disclosure Document — plus 2 prior years on file. Founder level — $19/mo — also unlocks Item 19 revenue, financial strength and unit trajectory across all 3,850 brands on FranDeals.

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