Waterloo Turf

$WTTRF500 #501

CategoryHome Improvement

SubcategoryMiscellaneous Home-Improvement Businesses

Locations31

Franchisee Count14

Franchise Fee$59,000

Item 7 Low$121,300

Item 7 Midpoint$141,900

Item 7 High$162,500

Royalty Fees6% of Gross Sales

Ad / Brand Fund5%

Sold Not Open18

ParentWaterloo Turf Franchising Co, LLC

Founded2021

Completeness34/34 (100%)

Years in Business4

Began Franchising2024

HQAustin, TX

Executives4

LinksWeb

Main Phone512-343-0938

Emailtim@waterlooturf.com

FDD IssuedApril 27, 2026

Last UpdatedAug 24, 2026

FDDs2026 · 2025 🔒

Franchisor

Waterloo Turf Franchising Co, LLC offers franchises for the operation of Waterloo Turf Businesses that offer and sell approved artificial turf and surface products and related installation, landscaping and maintenance services to commercial and residential customers.

Waterloo Turf Franchising Co, LLC is a Texas limited liability company formed in August 2024, owned by Waterloo Turf Franchising, Inc. and Trivium Franchise Holdings, LLC. Key executives include CEO Tim Lovett and CFO Dr. Ben Peays.

Read Waterloo Turf’s complete April 27, 2026 Franchise Disclosure Document — plus 1 prior year on file. Founder level — $19/mo — also unlocks Item 19 revenue, financial strength and unit trajectory across all 3,850 brands on FranDeals.