Wild Birds Unlimited

$WBULF500 #192
CategoryPets
SubcategoryPet Stores
Locations345
Franchisee Count379
Franchise Fee$40,000
Item 7 Low$190,135
Item 7 Midpoint$283,264
Item 7 High$376,392
Royalty Fees4% of Gross Sales
Ad / Brand Fund2%
Sold Not Open14
Founded1983
Completeness34/34 (100%)
Years in Business42
Began Franchising1983
HQCarmel, IN
Executives5
Main Phone(888) 730-7108
FDD IssuedApril 30, 2026
Last UpdatedAug 24, 2026
FDDs2026 · 2025 · 2022 🔒
Franchisor

Wild Birds Unlimited, Inc. grants franchises for the operation of retail stores that sell bird feeders, bird seed, and nature-related gifts, offering customers advice, top quality products, and a pleasant shopping experience focused on wild bird feeding and nature enjoyment.

Wild Birds Unlimited, Inc. is a wholly-owned entity incorporated in Indiana since 1983. Key executives include James R. Carpenter (CEO) and Amy Moore (COO), with a corporate team based in Carmel, Indiana.

Wild Birds Unlimited, Inc. grants franchises for the operation of retail stores that sell bird feeders, bird seed, and nature-related gifts, offering customers advice, top quality products, and a pleasant shopping experience focused on wild bird feeding and nature enjoyment.

Read Wild Birds Unlimited’s complete April 30, 2026 Franchise Disclosure Document — plus 2 prior years on file. Founder level — $19/mo — also unlocks Item 19 revenue, financial strength and unit trajectory across all 4,049 brands on FranDeals.

Get the FDD
Similar Brands
Pet Supplies Plus
#31$520K–$1.8M
Unit Traj.
+7.2%
Rev Spread
7.9×
Payback
~2.1 yr
Net Growth
−1.2%
Survival
95.4%
Turnover
7.3%
Saturation
1.6 / M
Litig/100
0.81
Royalty+Ad
2% + 4.5%
4yr Units
+75
Rev/Invest
2.10×
Petland
#204$316K–$1.1M
Unit Traj.
-1.6%
Rev Spread
15.1×
Payback
~1.5 yr
Net Growth
+0.0%
Survival
94.2%
Turnover
5.8%
Saturation
0.4 / M
Litig/100
11.59
Royalty+Ad
4.5% + 7%
4yr Units
−13
Rev/Invest
2.98×
Wag N' Wash
#458$520K–$1.4M
Unit Traj.
+91.9%
Rev Spread
3.2×
Payback
~3.9 yr
Net Growth
−60.0%
Survival
40.0%
Turnover
66.7%
Saturation
0.3 / M
Litig/100
33.33
Royalty+Ad
2% + 4.5%
4yr Units
+12
Rev/Invest
1.39×
EarthWise Pet
$78K–$245K
Unit Traj.
+20.8%
Rev Spread
6.5×
Payback
~2.1 yr
Net Growth
−15.9%
Survival
70.1%
Turnover
19.6%
Saturation
0.7 / M
Litig/100
0.00
Royalty+Ad
You will pay these costs directly to us or the software vendor(s) as we will designate. + 2.5%
4yr Units
+28
Rev/Invest
2.32×
Natural Hounds
$130K–$463K
Unit Traj.
+0.0%
Rev Spread
—
Payback
—
Net Growth
—
Survival
—
Turnover
—
Saturation
—
Litig/100
—
Royalty+Ad
4%
4yr Units
+0
Rev/Invest
—
Pet Depot
$293K–$822K
Unit Traj.
-1.1%
Rev Spread
—
Payback
—
Net Growth
−3.7%
Survival
92.6%
Turnover
0.0%
Saturation
0.3 / M
Litig/100
0.00
Royalty+Ad
5% + 2%
4yr Units
−1
Rev/Invest
—
Pet Evolution Area Rep
$143K–$896K
Unit Traj.
+14.4%
Rev Spread
—
Payback
—
Net Growth
−83.3%
Survival
16.7%
Turnover
83.3%
Saturation
0.1 / M
Litig/100
8.33
Royalty+Ad
flat $750/month
4yr Units
−1
Rev/Invest
—
Pet Evolution Unit
$606K–$908K
Unit Traj.
+84.2%
Rev Spread
—
Payback
—
Net Growth
+75.0%
Survival
100.0%
Turnover
0.0%
Saturation
0.3 / M
Litig/100
12.50
Royalty+Ad
7% + 1.5%
4yr Units
+10
Rev/Invest
—
Open CRM →